E-COMMERCE

E-COMMERCE

I’ve managed e-commerce projects end-to-end, from product integration to customer relationship management. My approach blends technical setup, creative direction, and performance tracking to ensure seamless customer journeys and sustainable growth.

    • Product integration (WooCommerce, Shopify, etc.)

    • Payment systems & logistics setup

    • Content optimization for product pages

    • Email automation (Brevo, Klaviyo, etc.)

    • Customer segmentation & targeting

    • After-sales support & retention strategies

    • Analytics & reporting (GA4, Meta Ads)

    • A/B testing for conversion optimization

    • Campaign management & ROI tracking

Case Study — Philippe Ferrandis E-shop

Challenge
Bring the brand’s luxury jewelry online while keeping the same sense of exclusivity and refinement that defines the in-store experience. The main pain point was a fragmented customer journey and low visibility of key collections.

Action

  • Integrated WooCommerce with a customized theme to align with brand identity . CSS styles + page editingOptimized product pages (copywriting, imagery, upselling)

  • Set up Brevo email flows for automation & customer retention

  • Implemented analytics for continuous performance tracking

    Result

    • Seamless checkout experience, smoother navigation

    • Stronger brand storytelling online

    • Automated CRM flows reducing manual work

    • Scalable system ready for growth and campaigns

Store management & CMS

  • WooCommerce / WordPress – setup, theming, custom CSS/HTML

  • Squarespace – site building & product management

  • Shopify / wix

  • Salesforce

Maintenance and daily tasks

Beyond building the e-shop, I implemented a full performance tracking system.

This included WooCommerce analytics dashboards, order and product performance tracking, CRM data integration, and automated reports. I also set up visitor behavior monitoring, conversion rate follow-ups, and return rate analysis.

These insights allowed us to make data-driven decisions to optimize sales, improve the customer journey, and scale efficiently.

Customer’s experience

  • Integrated a chatbot for smoother communication and facilitate the contact with the customer

  • Set up Brevo email flows for automation & customer retention

  • Implemented analytics for continuous performance tracking

    Result

    • Seamless checkout experience, smoother navigation

    • Stronger brand storytelling online

    • Automated CRM flows reducing manual work

    • Scalable system ready for growth and campaigns

Logistics & Operations

  • Sendcloud – automated shipping, label creation & tracking

  • Stock / Inventory tools (Fastmag sync, InStock Notifieretc…)

Automated shipping & logistics


I integrated Sendcloud software to automate shipping workflows, from label creation to tracking updates.

Orders are synchronized instantly, shipping labels are generated automatically, and customers receive real-time notifications.

This reduced manual workload, minimized errors, and streamlined the post-purchase experience, ensuring faster and more reliable deliveries.

MY TOOLBOX

Payments & Checkout

  • Stripe / PayPal integration

  • Custom checkout optimization (UX + CSS adjustments)

CRM & Customer Journey

  • WooCommerce CRM extensions

  • Brevo / Klaviyo / Mailchimp – email flows, abandoned cart recovery

  • Automated transactional emails

Analytics & Tracking

  • WooCommerce Analytics & custom dashboards

  • Google Analytics & Tag Manager

  • Conversion rate monitoring / cohort analysis

Custom Code

  • HTML / CSS → custom templates, responsive fixes, animations

  • JavaScript → small scripts (UI tweaks, checkout logic, trackers)

  • PHP (basics) → WooCommerce hooks, child theme adjustments