I started my career as a Community Manager during my higher education internships, and later managed dozens of accounts as a freelancer. Having grown up immersed in social media, I’ve always had a natural ability to understand audiences and build engaging online communities.

Since 2023, I’ve also been managing social media, driving impactful strategies and performance.

For example during my last job, I grew Philippe Ferrandis’ Instagram account from 8K to 40K followers in less than two years by combining Meta Ads and a brand new artistic direction, with a storytelling approach centered around craftsmanship and brand heritage.

The account was mostly static, relying on repetitive product packshots with little creativity.

Almost no video content was produced, resulting in low engagement and a lack of dynamism.

To address the lack of dynamism, I revamped the posting format by prioritizing videos over static photos.

I organized product shootings to create Reels showcasing the craftsmanship and design process.

This storytelling approach quickly captivated the audience, with some videos reaching impressive view counts.

The account is now dynamic and engaging, driven by consistent video storytelling, creative direction around craftsmanship, and impactful Meta Ads.

Results : from 10 K to 39K followers in 18 months and 580K+ accounts reached in 30 days.